Hello, and Happy Tuesday!
September is right around the corner. If you’re not already planning for your holiday sale, you will be soon!
The last few years, we’ve seen less of the traditional Black Friday - Cyber Monday weekend and more of the multi-week sale series.
There’s a lot of benefits to this sales structure for customer support, but one downside can be communication.
Keeping track of details on rotating deals can be tough, especially when last-minute modifications are made.
Here’s a few things your CX team will need prior to your sale launch to keep service operations running smoothly.
High level sale plan
Campaign dates, products, prices, and terms
Copies of all promotional emails, texts and social posts
Preview of website banner
Price match calculator
Knowledge on how multiple policies may interact together
Communication channel to receive announcements
PS: If you’re planning to include a free gift as part of your holiday sale, check out my guide, How to Create a Positive Experience with Your Free Gift Campaign
Enjoy your day!
Kristen Szustakowski (she/her)
The CX Coach
kristen@tcxcoach.com